The telecast was live from New York and sponsored by ''Bendix Home Appliances, a division of Avco, the famous name of the world's finest automatic washers and dryers.''
The contestants were: Mr. Will TICKLE, Master Anthony EDEN (same name as the British foreign secretary, later British prime minister) and Miss A. GOLDFISH. In the celebrity ''I'd Like to Be'' segment, French singer Jean Sablon wished he was band leader Spike Jones.