London -- Amid plunging advertising revenue, pink slips by the thousands and an ever-worsening economic outlook, it's little wonder that buyers and sellers heading to Miptv at month's end expect to do business in a radically changed world.
"The credit crunch has forced a revolution in the industry," said James Burstall, CEO of London-based Leopard Films. "The establishment is breaking up, fat cats are being thrown out of their ivory towers. We are having to rethink how we restructure television companies and how we make programming."
Still, he contends that however painful the changes might be, they also promise huge creative and commercial opportunities.
Longer runs of returnable series and cleverly structured commissions can offer broadcasters a better economic equation, Burstall said, citing Leopard's "Missing Live," a 20-part live interactive daytime show on BBC1 that tracks missing persons. It was coupled with the five-part procedural drama series "Missing," which explored...
"The credit crunch has forced a revolution in the industry," said James Burstall, CEO of London-based Leopard Films. "The establishment is breaking up, fat cats are being thrown out of their ivory towers. We are having to rethink how we restructure television companies and how we make programming."
Still, he contends that however painful the changes might be, they also promise huge creative and commercial opportunities.
Longer runs of returnable series and cleverly structured commissions can offer broadcasters a better economic equation, Burstall said, citing Leopard's "Missing Live," a 20-part live interactive daytime show on BBC1 that tracks missing persons. It was coupled with the five-part procedural drama series "Missing," which explored...
- 3/19/2009
- by By Mimi Turner
- The Hollywood Reporter - Movie News
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