The main characters this season have surnames based on authors of Horror literature: Kayla King (Stephen King), Max Matheson (Richard Matheson), Leo B. Stoker (Bram Stoker), and Ferris Poe (Edgar Allan Poe). The other two characters are not named after authors, but do have Horror connections: Summer DaCosta (Candyman director Nia DaCosta) and Stanley Crane (Icabod Crane was the main character in Washington Irving's "The Legend of Sleepy Hollow").
The manager of the hotel's name is Stanley, which is a nod to Stephen Kings The Shining. The story is based on The Stanley Hotel in Estes Park, Colorado. Or, (possibly and) the films writer, director, and producers name is Stanley Kubrick.