Gervais character David Brent is referred to as "Mr Toad" by a work colleague the first series of The Office
In David Bowie (2006), Ricky Gervais' character Andy receives many bad reviews for the new TV show he writes and stars in, "When the Whistle Blows." His agent tries to cheer him up by reading a positive review of the show but mistakenly reads a review for "Wind in the Willows" and thinks a photo of the roly-poly toad looks like Andy.