One of the first full length feature films to be shot entirely with the Canon EOS 7D.
The movie theater that most of the movie was shot was an actual functioning movie theater in Georgetown Texas. Filming took place after hours between 1am and 8am. Custom movie posters based on the filmmakers intellectual property were made to be put in place of those for commercially released movies.
Many of the scenes employed two to three Canon EOS 7Ds running simultaneously at different angles, greatly speeding up the production process.