- Dr. Melinda Warner: [after learning that Ellen became intoxicated by the perp inserting a bottle of alcohol in her anus] It's an old alcoholic's trick. You get drunk faster because the alcohol bypasses the stomach and is absorded into the bloodstream. There are reports of young women soaking tampons in vodka - gets them drunk, but keeps their breath nice and sweet.
- Detective Olivia Benson: File under "things I never wanted to know."
- Elliot Stabler: [to Annette] You're a pissy little tyrant and Ellen was the perfect victim because she never fought back.
- Detective Olivia Benson: You all killed Ellen with your greed. Your friend needed you and you turned your back on her.
- Elliot Stabler: [to Juan Alvarez] You hounded Mrs. Gilcrest to death.
- Juan Alvarez: No, I didn't. I told her if she wasn't happy, she could post negative stuff about me on the Internet.
- Elliot Stabler: Come again?
- Juan Alvarez: The more comments you get online, good or bad, the higher your Google ranking.
- Elliot Stabler: Scaring people to death is now a marketing ploy?
- Juan Alvarez: For every pissed-off customer, one hundred new people visit my website. Twenty percent of them buy something - ka-ching!
- Elliot Stabler: You are some piece of crap, you know that?
- Detective Olivia Benson: Everyone at Luscious Grape said they were all so close one big, happy family. Wouldn't you notice if your sister was pulling her hair out?
- Odafin Tutuola: [about Annette] Queen of mean's on a tear. Who's she gonna punish when she gets back to the office?
- Elliot Stabler: My bet, they're gonna smile, pretend she's Mother Teresa and then duck.
- Annette Cole: I just want to say that, um, I---I never meant to harm anybody. I'm mortified by how I must look on that tape. But to my business partners, let me say this: screw you for abandoning me in my time of need! To my customers who canceled orders and left hateful messages, you can all go to hell, too!
- Bruce Clarkson: Annette, stop this.
- Annette Cole: To the press who turned on me, and to the NYPD who hounded me mercilessly, you're scum---all of you! And to my family at Luscious Grape, my lying, backstabbing, ungrateful family; you're all fired, each and every one of you! You're as lazy and as useless as that bitch Ellen was, dragging me down so far the company I built with my own two hands! I just want you to remember one thing: you made me do this!
- [pulls out a gun and places it under her chin]
- Detective Olivia Benson: Annette, no!
- [Annette pulls the trigger]