- Vince McMahon: [Introducing the Attitude Era] It has been said that anything can happen here in the World Wrestling Federation, but now more than ever truer words have never been spoken. This is a conscious effort on our part to open the creative envelope, so to speak, in order to entertain you in a more contemporary manner. Even though we call ourselves "Sports Entertainment" because of the athleticism involved, the keyword in that phrase is "Entertainment". The WWF extends far beyond the strict confines of sports presentation into the wide open environment of broad based entertainment. We borrow from such programs niches like soap-operas like "The Days Of Our Lives" or music videos such as those on MTV, Daytime talk-shows like "Jerry Springer" and others, cartoons like "The King Of The Hill" on FOX, Sitcoms like "Seinfeld" and other widely accepted forms of television entertainment. We in the WWF think that you, the audience, are quite frankly tired of having your intelligence insulted. We also think that you're tired of the same old simplistic theory of "Good Guys vs. Bad Guys". Surely the era of the super-hero urge you to say your prayers and take your vitamins is definitely passé. Therefore, we've embarked on a far more innovative and contemporary creative campaign, that is far more invigorating and extemporaneous than ever before. However, due to the live nature of "RAW" and the "War Zone", we encourage some degree of parental discretion, as relates to the younger audience allowed to stay up late. Other WWF programs on USA, such as the "Saturday Morning Live Wire" and "Sunday Morning Superstars", where there's a 40% increase in the younger audience obviously, however, need no such discretion. We are responsible television producers who work hard to bring you this outrageous, wacky, wonderful world known as the WWF. Through some 50 years the World Wrestling Federation has been an entertainment main-stay here in North America and all over the world. One of the reasons for that longevity is: As the times have changed, so have we. I'm happy to say that this new vibrate, creative direction has resulted in a huge increase in television viewership, for which we thank the USA Network and TSN for allowing us to have the creative freedom. But most especially, we would like to thank you for watching. RAW and the War Zone are definitely the cure for the common show.
- The Rock: According to The Rock's Rolex, Stone Cold Steve Austin, Your time is up and judging by the fact your sorry carcass isn't out here, delivering what's rightfully The Rock's, and that's the Intercontinental belt, It just goes to show that you're as gutless as can be. And Stone Cold Steve Austin, you've managed to do something that you shouldn't have done and that's piss The Rock off. And now The Rock and the Nation are coming to get my Intercontinental Belt.
- Steve Austin: [Austin is on the titantron up on a bridge] Well, I can you can It's a beautiful night, you see the moon shining bright up there,you see the cars rollin' back and forth over there, but you ain't got no one on this bridge but Stone Cold Steve Austin with the Intercontinental Championship belt. Rock, when I gave you this belt,I did just that,you didn't have to earn a damn thing. Well tonight, son if ya wanna find it, I got a few things I'm going to give ya first. If you're gonna find it you're going to need a few objects, you're gonna need a little mask so that you can see under the water
- [throws mask into river]
- Steve Austin: ,you're gonna need a little snorkel
- [throws Snorkel into River]
- Steve Austin: Hell son, you might even need a regulator because you're gonna have to go deep
- [Throws Regulator]
- Steve Austin: Now I got your ass a little oxygen tank,but I doubt if there's any oxygen in the damn thing,so nonetheless, throw the damn thing in
- [throws Oxygen tank]
- Steve Austin: And I tell you what, Rock,here are your little flippers, 'cause you probably can't swim worth a damn either
- [throws flippers in]
- Steve Austin: here's a cell phone,
- [throws phone in]
- Steve Austin: when you find the damn thing,dial my number,and here's a pager
- [throws it in]
- Steve Austin: When ya dial me,tell me when you find your little belt, I'll page ya back with the 3-1-6 and give you the big thumbs up,Rock,you're the biggest piece of trash i ever saw,it hurts me to do this but, i really don't give a damn about you or the WWF so i guess i'll see your little belt later, and that's the bottom line,because the 3,1,6 said so... ya piece of trash!