Endeavor Group Holdings, the owner of WME, UFC and Img, has made a strategic investment in nonscripted production company Asylum Entertainment Group.
With the investment, Asylum, which has a portfolio including The Content Group, Texas Crew Productions, Big City TV, Breaklight Pictures and Audity, will become part of Endeavor’s nonscripted content division. Rebecca Sanhueza, Endeavor’s EVP of content strategy and development, will lead the nonscripted content business at Endeavor. Asylum’s CEO Steve Michaels and President Jodi Flynn will report to Sanhueza. The move signals a bigger push by Endeavor into the non-fiction space.
“Rebecca is a key architect of Endeavor’s content strategy,” said Endeavor President Mark Shapiro. “She played a crucial role in developing both Endeavor Content and Img’s original content business, and brings the vision and strategy necessary to realize our global ambitions in nonscripted.”
Asylum Entertainment Group has been behind a number of reality,...
With the investment, Asylum, which has a portfolio including The Content Group, Texas Crew Productions, Big City TV, Breaklight Pictures and Audity, will become part of Endeavor’s nonscripted content division. Rebecca Sanhueza, Endeavor’s EVP of content strategy and development, will lead the nonscripted content business at Endeavor. Asylum’s CEO Steve Michaels and President Jodi Flynn will report to Sanhueza. The move signals a bigger push by Endeavor into the non-fiction space.
“Rebecca is a key architect of Endeavor’s content strategy,” said Endeavor President Mark Shapiro. “She played a crucial role in developing both Endeavor Content and Img’s original content business, and brings the vision and strategy necessary to realize our global ambitions in nonscripted.”
Asylum Entertainment Group has been behind a number of reality,...
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