Fashion Aid was the idea of student Fameed Khalique who created it as a part of his degree course whilst at North East London Polytechnic. He took the idea to Geldof and it became an alternate funding initiative following on from the success of [Live Aid] earlier in the same year. Fameed Khalique and Bob Geldof decided it would be an idea to bring together top artistic talent from the fashion world and the world of music to raise funds for Ethiopia.