The Ford Motor Company had its own inhouse unit to produce industrial films, but General Motors, particularly Chevrolet, hired the Jam Handy organization. This had originated as a branch of the Bray organization, so they did a lot of animation in their promotional films. In fact, starting in 1936, they produced a series of updated fairy tales for Chevrolet, usually featuring Nicky Nome, a cut-down Disney-style dwarf.
This contribution to the series takes on an Arabian Nights plot as the King offers to wed his daughter to the richest man in the kingdom. Fortunately, the hero has Nicky Nome on his side and the gradual evolution of a magic carpet into a current Chevrolet is well handled.
The story itself is handled as largely silent, probably because a lot of venues for showing an industrial film would not have a sound system. However, to accommodate those that did, a narration was provided, full of timely allusions and catch phrases -- and it quickly becomes annoying.
Still, the cartooning is quite good.
This contribution to the series takes on an Arabian Nights plot as the King offers to wed his daughter to the richest man in the kingdom. Fortunately, the hero has Nicky Nome on his side and the gradual evolution of a magic carpet into a current Chevrolet is well handled.
The story itself is handled as largely silent, probably because a lot of venues for showing an industrial film would not have a sound system. However, to accommodate those that did, a narration was provided, full of timely allusions and catch phrases -- and it quickly becomes annoying.
Still, the cartooning is quite good.
