When the Bad Baby Productions team selected "Suspense/Thriller" from the 48 Hour Film Project hat in July, 2012, they had never created a film in this type genre. Falling back to what she knew, Heather Ryan chose to write a thriller about a missing pageant girl. This short film caused an uproar in the pageant community, who thought it was directed toward a specific break out star from the television show, Toddlers and Tiaras. Heather received hate mail after the screening and release of this short film.