When Henry is in the Enchanted Forest using the 'Heroes and Villains' book for guidance past traps he is carrying a book with nothing actually written in it.
The book he is reading has blank pages.
The book he is reading has blank pages.
When Henry gives Regina the book of heroes and villains, she opens the book to the middle and talks about how it say what she was going to do that day, but the Author said it was the final chapter.
Isaac's boss at the television store berates him for talking about technology instead of telling a story, which the boss insists is the key to salesmanship. However, Isaac was telling a story, while the boss's only contribution to the sale was to highlight the technology of the television, ie that it had a remote control.