Alicia Silverstone is widely credited for popularizing navel piercing due to her prominent role in the Aerosmith music video, "Cryin", where her rebellious character gets her navel pierced. The piercing shown in the video, actually happened on the set of the music video.
The first of three Aerosmith music videos that were directed by Marty Callner and starred a then-not-quite-as-well-known Alicia Silverstone. The other two music videos were Aerosmith: Amazing (1993) and Aerosmith: Crazy (1994), all of which were released over the course of a year, and all of which were singles off Aerosmith's 11th studio album "Get a Grip".