- Veronica Lodge: What the hell is a "Sticky Maple"?
- Kevin Keller: It's kinda what it sounds like. It's a Riverdale thing.
- Veronica Lodge: No, Kevin, it's a slut-shaming thing and I'm neither a slut nor am I going to be shamed by someone named, excuse me, Chuck Clayton! Does he really think he can get away with this? Does he not know who I am? I will cut the brakes on his souped-up phallic symbol.
- Betty Cooper: Or we could go to Principal Weatherbee.
- Veronica Lodge: About the coach's son who's captain of the football team and Riverdale High's golden boy?
- Betty Cooper: And/or I can expose him in the Blue and Gold. Yeah, I can do that.
- Veronica Lodge: No! Spoken like a true good girl who always follows the rules.
- [pushes boy out of the way, and storms down hallway:]
- Veronica Lodge: Well, I don't follow rules. I make them. And when necessary, I break them. You wanna help me get revenge on Chuck, Betty? Awesome! But you better be willing to go full dark, with no stars. What do you say, in or out?
- Alice Cooper: Hermoine Lodge. Park Ave Princess to cater waiter.
- Hermione Lodge: Alice Cooper. No longer lactose intolerant, I see.
- Alice Cooper: How's Veronica? Oh, you don't even know, do you? The things they're saying about your daughter at school?
- Hermione Lodge: What things?
- Alice Cooper: Slut-shaming. It's what they call it when sluts get shamed.
- Fred Andrews: [to Ms. Grundy] I need you to tell me the truth about something. I know my son has passion for music, but does he have talent? See, I want to be supportive but as a parent, it's really hard to watch your kid chase a dream they may never catch when real opportunities are passing them by.
- Geraldine Grundy: Mr. Andrews, Archie... he has talent. Unquestionably. I'm not gonna lie to you, he is coming to it late and he's got a lot of catching up to do. And there's an entire world of competition out there.
- Fred Andrews: Will he be able to make a living at it?
- Geraldine Grundy: It'd be a shame if he didn't at least try.
- Betty Cooper: [to her mother] You should be writing about the real story. What happened to Jason? Who was holding him captive? Why was he frozen? And who shot that gun on July 4th?
- Alice Cooper: Yes, well, if you're so keen on reporting, then why don't you come work with your father and me? The Register could really use a Lois Lane type like you.
- [first lines]
- Jughead Jones: [narrating, voice over] Guilt. Innocence. Good. Evil. Life. Death. As the shadows around Riverdale deepened, the lines that separated these polar opposites blurred and distorted. "I'm guilty," Cheryl said in biology class, but of what?
- Jughead Jones: If print journalism is dead, what am I doing here?
- Betty Cooper: The Blue and Gold isn't dead, Juggy. It's just dormant. But waking up. You're writing a novel, right? about Jason Blossom's murder?
- Jughead Jones: I am. Riverdale's very own In Cold Blood.
- Betty Cooper: Which started out as a series of articles. I'm hoping you'll come write for The Blue and Gold.
- Jughead Jones: I just don't think the school's paper is the right fit for my voice.
- Betty Cooper: Juggy... Jason's death changed Riverdale. People don't want to admit it but it's true. We all feel it. Nothing this bad was ever supposed to happen here. But it did. I want to know why.
- Jughead Jones: Would I get complete freedom?
- Betty Cooper: I'll help and edit and suggest but it's you story. It's your voice.
- Jughead Jones: It doesn't sound like complete freedom... but... I'm in.
- Jughead Jones: [Archie sneaks up to the balcony to see Josie and the Pussycats perform. Jug is there, watching] Are you sure it was worth sneaking out for some locally sourced Munster?
- Archie Andrews: I helped write that song, man.
- Jughead Jones: [Listening to the performance] Not bad... I'd love to stay but I gotta go shake down an evil adventure scout. See you.
- Alice Cooper: [as Betty explores new color scheme for her lips] Seduce Scarlet doesn't suit you, dear.
- Betty Cooper: It's Polly's. I'm borrowing it.
- Alice Cooper: Polly grew up too fast. I don't want you to make the same mistake.
- Betty Cooper: Well, I like it. It makes me feel... powerful.
- Cheryl Blossom: [disrupting boys' locker room break-in at night] Color me impressed. A B and E with B and V. What would your Holy Roller mother say about this, Betty?
- Betty Cooper: What are you doing here, Cheryl?
- Kevin Keller: And where did you get those sky-high boots? They're amazing!
- Cheryl Blossom: Save the "aw, shucks" for Betty. I'm granting you one wish, Archie. Nothing is off the table. Except my body. Jason would want you to be rewarded.
- Cheryl Blossom: [supposedly theres some book in which the jocks list their conquests] Proof of what, Nancy Drew? That boys will be boys? And that playbook reeks of suburban legend.