Just in case my years spend spouting opinion on the internet isn't enough of a clue, let me clarify that I am a man, and that this is something relevant for the film. As a result of my gender, my appearance is less significant to me (or at least I perceive it to be). I'm pasty, ginger, balding, and many other qualities that you'd probably not put high up a list of desirable items for a mate; but despite this I don't think I can relate to the more intense feeling of pressure that a woman in a similar situation would feel. As a result I don't think that I'm a good target audience for this film, because it does need you to be in a place where you're able to absorb the significance of the subject (which is not a weight joke by the way).
The significance is that the subject is not someone who would be considered "attractive" if you apply the standards of glossy magazines, media, adverts, and everything else that defines beauty. If you ignore for a minute that even the airbrushed celebrities of these places do not meet the standards they set, then the film is about someone who decides to be beautiful and sexual despite what she is told by everything she sees. More power to her – but did the crowded market of the profile documentary short really need that rather well-worn statement added to it?
Personally I don't think so. I don't take anything away from the confidence and self-reliance that Mays has developed and bravely pushed through, just that the film doesn't say too much that you couldn't have guessed from the pitch. It looks good in the production, and Mays is an engaging character, but it didn't touch me or convince me the message was deeper than the surface (ironically). As I said, I think the film will work much better with those with a deep base in the same world that Mays fights against, and as a man I just don't have that; but still – the film ain't breaking too much ground.