The sign on Earl's store says "Van Loan's Discount Beverage" but the newscast late in the film identifies it as "Van Loan's Discount Liquor."
For the purposes of a thematic historical reference, most of the action supposedly takes place in Elba, New York. The city limit sign seen at the start of the film shows it has a population of 2,370, but the locations (such as a large shopping mall) are clearly in a much more populous town. Some identifiable settings are in more urbanized areas over 300 miles from the real Elba. It's acceptable for films to create a fictional version of a real town, but they should have changed the population sign to make it more consistent with the chosen locations.