There was too much hype over this series at the start, but as the series continued there was no advertising at all. However I really quite enjoyed this series. For once it is the common British public trapped in an apocalyptic tale. From start to finish you hang on to every emotion and problem that the survivors suffer. Incredibly moving in parts and quite chilling, this story was certainly worth the £4 Million to make it, Carlton T.V.'s highest ever payment to produce a show. Great story with a number of interesting twists at the end. Definitely worth watching.