The Historical Background Is Much More Interesting Than The Actual Footage
29 November 2005
The historical background to this Edison Company footage of strongman Eugen Sandow is much more interesting than the movie itself. In its day, it was a triumph of opportunistic self-promotion, both by the subject and by the film studio, and it became the first of many Edison features to showcase the era's entertainment celebrities.

Sandow was renowned for his formidable physical strength, but unfortunately he does not perform any feats here that might provide evidence of it. Instead, he spends his screen time flexing his muscles and assuming a variety of positions that highlight them. To be honest, it's rather boring, but that is admittedly a matter of personal taste, and many of its viewers probably enjoyed it for its own sake.

According to film historian Charles Musser, Sandow waived his appearance fee in return for the chance to shake hands publicly with Edison, which provided lavish press coverage that helped both of them to share in one another's celebrity. They each certainly understood what they were doing, and thus this short feature is quite interesting as a demonstration that the commercial aspects of the movies have been part of the field right from the beginning.
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