Apart from being miles above the pedestrian, even ridiculous "Ring 2" (by much-hyped and overrated Japanese director Nakata) in terms of style, wit, and execution, this savvy, snappy little short introduces a whole new set of ideas to the Ring "myth" that could've given Nakata's clinker the shot of fresh blood it so desperately needed - mainly, the intriguing concept of the tape as a sort of "psycho virus" you have to pass on within 7 days in order to save your own life. This premise - which opens up all kinds of possibilities and suggests a whole bunch of analogies - could have been the basis for a terrific sequel. It's a shame and a pity the producers opted for the easy way out instead. What did they do to Ehren Kruger to make him drop this for the absurd piece of drivel that became "Ring 2"? Hollywood works in mysterious ways, indeed.