I do not interact with different fonts on a daily basis, however, I do appreciate good typography. This film was a good introduction in to the most important typeface in todays society. The film follows the timeline of the font, from it's inception 50 years ago, through a rebellion period and emerging as the 'defecto' font in everyday society (whether you realise it or not!).
I felt some parts of the film put too much emphasis on the importance of the font in relation to globalisation, commercialism and politics even relating the font to the Vietnam war and the current invasion of Iraq. However, the segments by Erik Spiekermann, Experimental Jetset and Michael C. Place were interesting and educational without being pretentious.
The film is well shot and the cinematography of the stills which artfully reveal the use of the font all around us are beautiful.
I felt some parts of the film put too much emphasis on the importance of the font in relation to globalisation, commercialism and politics even relating the font to the Vietnam war and the current invasion of Iraq. However, the segments by Erik Spiekermann, Experimental Jetset and Michael C. Place were interesting and educational without being pretentious.
The film is well shot and the cinematography of the stills which artfully reveal the use of the font all around us are beautiful.