Simply a fascinating trip into the world of design and design history, and how one movement rose up, essentially saying that "you can have a certain apparent uniformity of font and design," i.e. Helvetica font and its clean modern atmosphere, but that supposedly "lockstep" appearance can in fact carry a vastly wide range of ideas, emotions, etc. Others rose up and say "no, dammit, design should be free and expressive and part of the message, and that tyranny of modern fonts represents real conformity." The documentary not only takes you into those ideas, but also in its production values and its visual expression, practices exactly what it is talking about.
Great documentary, gets your mind going.
Great documentary, gets your mind going.