I watched the promos. I didn't really pay much attention to the promos. The first screening and boom, so many videos on youtube. The one of SRK's item song really got me to go and watch the film. I sat through the first 20 - 30 minutes...bored. Then it picks up. The ending is very ironic. This movie is very hyping. My ratings for this movie are 1) Story - 9/10; 2) Direction - 7/10 (The Weaker point); 3) Performances - 8/10; 4) Character Development - 8/10; 5) Overall - 8/10. In my point of view, this movie is nice. If you're not such a big fan of thrillers, then this is not for you to watch because it is...well... it's a thriller.