Writer & director Robert Downey, Sr., a pioneer of the underground film movement in the 1960s, satirized the New York Madison Avenue advertising world with his avant-garde comedy "Putney Swope." Downey doesn't confine his ridicule to advertising, but tackles black militant culture, the dynamics in Hollywood's portrayal of race, the elite white power structure, and character of corruption in any power struggle. As audacious and ambitious as "Putney Swope" strives to be, it qualifies as a terrible film, amateurishly made on a shoe-string budget with a no-name cast and humor that lacks hilarity. Everything about this movie reeks with improvisation. "Putney Swope" stirred up controversy during its initial release with its politically incorrect handling of race issues and consumer culture. Like most Marx Brothers movies, the plot is thin, providing an excuse for Downey's anecdotal gags, most of which are terrible.
The chairman of a prestigious Madison Avenue ad agency dies during a board meeting. Before the body has been removed, the board holds a secret ballot vote to determine who will replace him. Each member understands that they are forbidden to vote for himself. Sheer accident occurs when everyone votes for the token black member, Putney Swope (Arnold Johnson), since none thought anybody would cast a ballot for him. Swope pink slips all but one of the white executives, surrounds himself with black, pistol packing employees, and renames the firm "Truth and Soul Advertising." Swope decides to alter the face of American advertising. He refuses to accept clients whose products are alcohol, tobacco, or war toys. Swope's clients stage an exodus after he becomes the CEO, and grandstanding attracts a new line-up of clients that show up at his office lugging bags of money and prepared to suffer abuse from Swope's militant employees. Swope exploits his African-American staff, too, ruthlessly appropriating their ideas after he fires them and conjures up a number of offensive advertising campaigns, all of which are hailed as a 'new wave' of marketing genius. Incredibly, Swope's conservatism proves successful but the agency becomes the target of government operatives who argue Swope's advertising tactics constitute "a threat to the national security." The high point of this black & white, 85-minute comedy are the television commercials shot in color. Unfortunately, Downey doesn't know when to cut off these ads that consistently start out cleverly but wear out their welcome. The funniest part of "Putney Swope" involves our eponymous protagonist's dealings with U.S. President Mimeo in Washington D.C. (Pepi Hermine), a marihuana-toking midget with a Kissinger-like Teutonic adviser (Larry Wolf) spouting tasteless jokes while trying to convince Swope to come up with an advertising campaign for his new car, the Borman 6.
The chairman of a prestigious Madison Avenue ad agency dies during a board meeting. Before the body has been removed, the board holds a secret ballot vote to determine who will replace him. Each member understands that they are forbidden to vote for himself. Sheer accident occurs when everyone votes for the token black member, Putney Swope (Arnold Johnson), since none thought anybody would cast a ballot for him. Swope pink slips all but one of the white executives, surrounds himself with black, pistol packing employees, and renames the firm "Truth and Soul Advertising." Swope decides to alter the face of American advertising. He refuses to accept clients whose products are alcohol, tobacco, or war toys. Swope's clients stage an exodus after he becomes the CEO, and grandstanding attracts a new line-up of clients that show up at his office lugging bags of money and prepared to suffer abuse from Swope's militant employees. Swope exploits his African-American staff, too, ruthlessly appropriating their ideas after he fires them and conjures up a number of offensive advertising campaigns, all of which are hailed as a 'new wave' of marketing genius. Incredibly, Swope's conservatism proves successful but the agency becomes the target of government operatives who argue Swope's advertising tactics constitute "a threat to the national security." The high point of this black & white, 85-minute comedy are the television commercials shot in color. Unfortunately, Downey doesn't know when to cut off these ads that consistently start out cleverly but wear out their welcome. The funniest part of "Putney Swope" involves our eponymous protagonist's dealings with U.S. President Mimeo in Washington D.C. (Pepi Hermine), a marihuana-toking midget with a Kissinger-like Teutonic adviser (Larry Wolf) spouting tasteless jokes while trying to convince Swope to come up with an advertising campaign for his new car, the Borman 6.