For me, this is the WORST show I have to endure during the day. It's not one of those shows on TV that both entertain adults and children alike. However, my 3 kids love the music, silly characters, and dancing. They all stop to watch and dance with the music, which is one of the reasons we watch anything on TV in the first place. As long as it entertains it's target audience that's all that matters. It also gives a good break from the barrage of Dora and Diego that Nick Jr seems to fall back on. I like Dora and Diego, but all day? Seriously? IF you kids want to watch the same show all day long, just get them the DVD of that show and don't bother watching live TV. My kids like variety in their entertainment, and the Fresh Beat Band gives it to them in spades. I only wish that Nick Jr had more music shows like this on!