For the most part I enjoyed this film. The premise of the film was intriguing, and the sole reason I went to see it. But the film makes the mistake of not taking the possibility of this type of marketing seriously. There were too many Hollywood-ish obstacles in the movie designed to ensure the make-believe marketing ploy is uncovered and everyone learns a moral lesson.
But the film should have run with the concept and retained its initial, edgier style. If this were a real, brilliant new marketing strategy, true professionals would be hired, not a "son" who was secretly gay and winds up making a pass at a teen-aged boy, or a daughter who can't keep her hands off the local husbands and dads. The pros would swoop in and out fast,leaving behind a desire for all the products enjoyed by the perfect family, even if it resulted in the financial ruin of the duped families. The faux family of professionals would move on to a new State, new neighborhood, and hawk new products and not concern themselves with the decisions others made. As long as the product is legal, those who sell it don't concern themselves with who buys it or why, for the most part. It's their job. All in all a nice film that could have been brilliant.
But the film should have run with the concept and retained its initial, edgier style. If this were a real, brilliant new marketing strategy, true professionals would be hired, not a "son" who was secretly gay and winds up making a pass at a teen-aged boy, or a daughter who can't keep her hands off the local husbands and dads. The pros would swoop in and out fast,leaving behind a desire for all the products enjoyed by the perfect family, even if it resulted in the financial ruin of the duped families. The faux family of professionals would move on to a new State, new neighborhood, and hawk new products and not concern themselves with the decisions others made. As long as the product is legal, those who sell it don't concern themselves with who buys it or why, for the most part. It's their job. All in all a nice film that could have been brilliant.