The Promotion (2008)
7/10
a tale about rivals where no one's a villain
5 February 2011
A lot of familiar faces keep popping up in the course of "The Promotion," a charming indie comedy set in the outskirts of Chicago.

The ever-endearing Seann William Scott (Stifler from the "American Pie" series) plays Doug Stauber, an assistant manager at a grocery store who's having trouble controlling not only his own subordinates but the obnoxious gang members who seem to have taken up residence in the parking lot and spend their time harassing the shoppers. When Doug learns that a new franchise is opening soon in the area, he's assured by his current boss that he's a "shoo-in" for the position of manager there - until, that is, Richard Wehlner, a native of Canada, moves to town and becomes Doug's key rival for the spot.

Given the premise, "The Promotion" could easily have devolved into one of those broad, lowest-common-denominator farces, filled with obvious sight-gags and over-the-top slapstick. Instead, thanks to a restrained script and subtle direction by Steven Conrad, the movie becomes a genial and gently amusing tale of two equally likable people who are just trying to move ahead a little in the tightly circumscribed world in which they live. Doug and Richard aren't asking for fame and fortune, just a little recognition that they're doing a good job with the resources that have been handed to them. That they are forced to tear one another down in order to achieve that recognition is what gives the movie its poignancy and soul. The movie, thus, becomes that rare tale about competition and rivalry where no one is a villain.

In addition to the wonderful lead actors, the cast includes Fred Armisen ("SNL"), Jenna Fischer ("The Office"), Lili Taylor ("Six Feet Under") and Jason Bateman ("Arrested Development").

Give this one a chance; it will grow on you.
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