The director of WR: Mysteries of the Organism and Sweet Movie made this Australian-based film starring Eric Roberts as a goofy Coca-Cola marketing man. He's trying to get larger market saturation in Australia, especially a certain area where another soft drink, made by Bill Kerr, is the only one available. This film is downright weird, although, as it moves on, it becomes more formulaic. But the weirdness dominates the film, and, damn, is it amusing. Sure, it's not entirely coherent, but it's pretty hilarious. This might be Eric Roberts' finest role. He's just awesome in it, too. Kerr is also wonderful. The highlight of the film, though, is probably Greta Scacchi, who is both funny and gorgeous as the crazy chick trying to win Roberts' affection.
Review of The Coca-Cola Kid
