It is some kind of malicious satire about adv. «99 francs» - at such price sold this book before introduction of currency of euro). The story is kept on behalf of the advertiser working in the Manon company (a prototype of the real company "Danon"). The world of adv, fashion and public relations is shown from within - and it isn't so ideal, as it seems to us. And it is not so ideal rather. Not so everything is beautiful, colourful and pleasant – as we, audience, consumers we see in commercials. In total, it is forged, skillfully arranged – only for the sake of profit, for the sake of money and profit, for the sake of that – that we everything as a result BOUGHT it! Also that we do?! We buy! Adv – the trade engine! Create beautiful adv. – and half of affairs it is made! So Beigbeder also describes emergence of the Madam of Advertising.
But, unfortunately, any goods: whether it be sausage, yogurt, shoes, toys which is attractively shown in adv – can break life ((( In gesture adv everything has the expiration date. Even at the person. Favourite quotes from the book: «People don't know, that want, until to them it won't offer». «The states will be replaced soon by firms. And we will cease to be citizens of this or that country, we will live in trademarks – to Maykrosofty or Makdonaldy – and to be called Kelvinklyaynityanami or Ivsenlorantsami» «Everything passes and everything is on sale. The person - the same goods, as well as all the rest, and at each of us is the expiration date.» «Everything is bought and everything is on sale: love, art, mother Earth, you, I; especially I».
But, unfortunately, any goods: whether it be sausage, yogurt, shoes, toys which is attractively shown in adv – can break life ((( In gesture adv everything has the expiration date. Even at the person. Favourite quotes from the book: «People don't know, that want, until to them it won't offer». «The states will be replaced soon by firms. And we will cease to be citizens of this or that country, we will live in trademarks – to Maykrosofty or Makdonaldy – and to be called Kelvinklyaynityanami or Ivsenlorantsami» «Everything passes and everything is on sale. The person - the same goods, as well as all the rest, and at each of us is the expiration date.» «Everything is bought and everything is on sale: love, art, mother Earth, you, I; especially I».