3/10
Lords of Marketing
24 July 2014
Warning: Spoilers
Ray Winston has no place either on the cover or even in the main billing for this film. The clots who decided to re-brand 'Lost in Italy' really need to take a good long look at themselves, but my guess is that marketing types care about one precisely one thing - in that sense, I believe they are as amoral as Winstone's character (young or old - he's the same one-dimensional thug with a massive chip on his shoulder).

I have no problem with an Italian director making an existentialist film set in a picture-perfect Italian village, but a photo of said village on the cover with Tony (Glen Murphy) front and center would have sold roughly 3 copies outside the director's home town. Any suggestion that the plot twist somehow makes this film work just doesn't do it for me, and I'm one of those folk who fervently wishes his childhood could have been different . Not sure why Winstone even took this role - does he need the money that badly ? I gave it 3 for the village but I really cant recommend this to anyone who wants the style of film depicted on the cover of the DVD.
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