It was unprecedented that the film market in China was so prosperous during Spring Festival. Seven blockbusters of different styles were released on the first day of Chinese New Year that created more than 170 million earnings in this 7-day vocation.
The box office earnings of whole year in China was only about 200 billion, dating back to last decade when the market was just awake, which was difficult to compare with the data today. In that period, nevertheless, Dadi cinemas picked the digital screening strategy, even though it was much higher cost than film screening, to make the second- tier and third-tier cities that with larger population enjoy fair treatment on watching new movies, and therefore promote the development of Chinese film market.
This investment mode of Dadi Media was used to be bantered as "Quixotic Courage", what meant the commercial mode was lightly regarded. However, it was dumbfounded that Dadi insisted on breaking high-price barriers and making ticket prices more reasonable for audiences.
All decisions Dadi made were depended on the inherent attribution of films that they would be led back to the source -- the public. Keeping the original intention that "Make movies ubiquitous, make good movies ubiquitous" in mind, Dadi Cinemas sacrificed immediate interest and contributed to prosperous film markets in the second-tier and third-tier cities, aiming at spreading culture, mind and art of movies, keeping infusing blood with dream into Chinese films.
The desire for "good" movies in Chinese market was increasingly intense after explosive growth these years. It was comforting that movies during this Spring Festival satisfied audiences' needs for fierce actions, extremely cute and all-age theme. In addition, movies achieve our dreams on showing feelings, conveying the belief and transferring power -- in case of watching the movie Wolf Totem. New perceptions on savagery, humanity, survival, freedom, dignity and faith, will all be found after watching this movie.
Indeed, Dadi Cinemas are looking forward a new start from The Wolf Totem, a new start of film art that need to be put thought into it. As a consequence of this expectation, Wolf Totem was released averagely 2 percents more than it occupied the box-office proportion in Dadi Cinemas. During the 7-day vocation of this Spring Festival, more than 460 thousand audiences have watched this movie in Dadi Cinemas in more than 130 cities around China. The germination of Chinese film market has come to this era while audiences discussing ardently about the movies they just watched in Dadi Cinemas near their home, such as Wolf Totem, Dragon Blade, The Man From Macao 2, and so forth.
It is reasonable to believe that when more practitioners make sacrifice for the art of film, such as Wolf Totem and movies in the future that belong to film culture, art, this era, and all audiences who love movies, the development of the film market in our country will be inevitable healthy and permanent.
Even though the strength of Dadi is possibly not strong enough right now, movies that obey the heart and keep unique style are definitely respected. It is a new step of Dadi, from loving the "Wolf" in the Year of the Goat.
The box office earnings of whole year in China was only about 200 billion, dating back to last decade when the market was just awake, which was difficult to compare with the data today. In that period, nevertheless, Dadi cinemas picked the digital screening strategy, even though it was much higher cost than film screening, to make the second- tier and third-tier cities that with larger population enjoy fair treatment on watching new movies, and therefore promote the development of Chinese film market.
This investment mode of Dadi Media was used to be bantered as "Quixotic Courage", what meant the commercial mode was lightly regarded. However, it was dumbfounded that Dadi insisted on breaking high-price barriers and making ticket prices more reasonable for audiences.
All decisions Dadi made were depended on the inherent attribution of films that they would be led back to the source -- the public. Keeping the original intention that "Make movies ubiquitous, make good movies ubiquitous" in mind, Dadi Cinemas sacrificed immediate interest and contributed to prosperous film markets in the second-tier and third-tier cities, aiming at spreading culture, mind and art of movies, keeping infusing blood with dream into Chinese films.
The desire for "good" movies in Chinese market was increasingly intense after explosive growth these years. It was comforting that movies during this Spring Festival satisfied audiences' needs for fierce actions, extremely cute and all-age theme. In addition, movies achieve our dreams on showing feelings, conveying the belief and transferring power -- in case of watching the movie Wolf Totem. New perceptions on savagery, humanity, survival, freedom, dignity and faith, will all be found after watching this movie.
Indeed, Dadi Cinemas are looking forward a new start from The Wolf Totem, a new start of film art that need to be put thought into it. As a consequence of this expectation, Wolf Totem was released averagely 2 percents more than it occupied the box-office proportion in Dadi Cinemas. During the 7-day vocation of this Spring Festival, more than 460 thousand audiences have watched this movie in Dadi Cinemas in more than 130 cities around China. The germination of Chinese film market has come to this era while audiences discussing ardently about the movies they just watched in Dadi Cinemas near their home, such as Wolf Totem, Dragon Blade, The Man From Macao 2, and so forth.
It is reasonable to believe that when more practitioners make sacrifice for the art of film, such as Wolf Totem and movies in the future that belong to film culture, art, this era, and all audiences who love movies, the development of the film market in our country will be inevitable healthy and permanent.
Even though the strength of Dadi is possibly not strong enough right now, movies that obey the heart and keep unique style are definitely respected. It is a new step of Dadi, from loving the "Wolf" in the Year of the Goat.