7/10
A review without analysis
30 April 2017
This is a very long film so I recommend breaking it up into two or more chunks and leaving some time for digestion in between. It has lots of interesting ideas and I guarantee even the best-read will learn something and have a couple of "Hmmmm" moments, if not an "Aha!" one.

Curtis has a way of imposing a narrative upon your active perception using images, music and sounds in ways you would expect from, ahem, a film maker. He even casts himself as a journalist, rather than a storyteller. As a result, you are always aware that you are being manipulated, just like the manufactured reality discussed/presented in the film. You are the audience of the audience.

Proceeding in this spirit, though many people have found Hypernormalisation depressing and frightening, it should not take you anywhere you haven't been before (if you are over 50 anyway). Barbarism in the pursuit of power is not peculiar to the 20th and 21st centuries, it is just a lot bigger and it's online. Hypernormalisation is not for the squeamish, but when you become aware that you have developed a level of immunity to these myriad images of horror, you get to understand what normalisation means. Neither is it for the faint hearted; the target audience may be those who are already deeply cynical.

But Curtis is a clever film maker, let him entertain you.
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