While this has some really good ideas and a few very funny moments, there's more fuzz than hops in the script of this often sexist spoof of the advertising industry. Before old commercials made their way to online video sites, audiences didn't get much of a chance to see the classics, and this shows a few classic beer commercials as well as creating some for the fictional Norbecker Beer, the 80 something year old German beer now run by "Young Frankenstein's" Kenneth Mars. He's upset by the failure of the advertising agency to raise sales, and it's up to account executive Loretta Swit to raise them.
The campaign she comes up with stirs up women's groups over its attitudes towards women. Certainly, the catch phrase, "Whip out your Norbecker!" isn't exactly subtle, and how it changes the three regular men hired to represent the average male beer drinker (as the company doesn't consider women as average beer drinkers) affects their personal lives as Swit becomes obsessive in her desire to top herself with each commercial as they get more racy and "macho".
Of the three men, David Allen Grier is the most memorable, a hard-working bankruptcy attorney whom Swit considers "not black enough" which gives Grier some great opportunities to let loose and be truly funny as he tries to become more "ghetto" which is not what Swit wants. Rip Torn is excellent as Swit's recovering alcoholic friend who risks his sobriety by directing the commercials. With so many good elements, the film fails to fully satisfy simply because the script is trying too hard to be clever.
The campaign she comes up with stirs up women's groups over its attitudes towards women. Certainly, the catch phrase, "Whip out your Norbecker!" isn't exactly subtle, and how it changes the three regular men hired to represent the average male beer drinker (as the company doesn't consider women as average beer drinkers) affects their personal lives as Swit becomes obsessive in her desire to top herself with each commercial as they get more racy and "macho".
Of the three men, David Allen Grier is the most memorable, a hard-working bankruptcy attorney whom Swit considers "not black enough" which gives Grier some great opportunities to let loose and be truly funny as he tries to become more "ghetto" which is not what Swit wants. Rip Torn is excellent as Swit's recovering alcoholic friend who risks his sobriety by directing the commercials. With so many good elements, the film fails to fully satisfy simply because the script is trying too hard to be clever.