You can kind of see what they were going for with this one and they have some decent ideas, but none of them are executed in a way that feels remotely cohesive. Clearly the writer was inspired by the Blair With Project, but they were unable to pull it off. The scary imagery seems like a handful of random spooky ideas that were tossed together with no rhyme or reason. If they were able to get the point across that there is some reality bending entity that either can become anything or can make you perceive it as anything (a small difference really), such as the creepy kids, then that would at least help.
TL;DR Clearly inspired by the blair witch, only worse.
TL;DR Clearly inspired by the blair witch, only worse.