3/10
Painfully desperate for attention, lacking earnest humor and substance
11 February 2023
In a world where the cinematic landscape is regularly changing in many various ways, it's nice to know that there are some constants on which one can rely. One of these is that sex comedies, as a genre, are simply bad. They always have been, and they always will be. They rely on the cheapest and most boorish of gags, jokes, and plots, appealing to the lowest common denominator. They're frankly demeaning to all involved in their creation for how low the participants are made to stoop, the cast not least of all, whose "acting" forfeits all tact, nuance, or meaningful skill. From one picture to the next it's hard to say which is worse, yet there are two reasons 'Promises..... promises!' might be near the bottom of the barrel.

For one thing, set aside the sexual elements here and the movie is defined by sensibilities that feel ripped straight from TV sitcoms of the 1950s. I suppose one could argue that such perfectly charming, perfectly happy-go-lucky, perfectly pleasant ham-handedness could be intended as a send-up of such notions, though even if that's true, this takes the parodying spirit too far and becomes the object of its own intended mockery. Regardless, it's safe to say that the viewing experience is a little taxing as the dialogue, characters, scene writing, narrative, direction, acting, and even the music all seem to embrace pointedly artificial kitsch over meaningful humor or substance. Taxing - and not actually very fun. It's hard to get a real sense of the capabilities of anyone involved when they are all geared toward being as frivolous as possible - and, it seems, lazy and unimaginative.

Secondly, at a time in the film industry before nudity became commonplace, Jayne Mansfield's nude scenes here come off as an extra tawdry, desperate ploy for attention and viewership. A couple of these are pointlessly, shamelessly repeated, multiple times each, in what seems to me to be a tacit admission by the filmmakers that their production had no significant value otherwise, and they needed the boost themselves. I'm no puritan, and I've no objection to sex and nudity in media, but sometimes the inclusion is plainly gratuitous - and here, "gratuitous" is overly generous a description. "Vulgar" and "begging for relevance" seem more appropriate.

It's not that there aren't any good ideas here, but in both the writing and execution they are handled very blithely and even carelessly. The value, and indeed the plot, just kind of get forgotten for the preponderance of the length. This begins with what seems like a firm concept, then just scatters. Factor in all the other facets that are so uninteresting, or even irritating, and one struggles to say this is likable or enjoyable in any capacity. I'm glad for those who get something more out of this feature, and find it entertaining; I regret the 75 minutes I just wasted. Whatever it is you think you'll get out of 'Promises..... promises!' there are much better and more worthwhile ways to get it; just don't bother with this.
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