Review of Air

Air (I) (2023)
1/10
Dear Hollywood: Please listen
12 May 2023
1 star is for the often fun / interesting moments and ambitious attempt of making an entire movie about a shoe deal. I also think many actors are doing their best, despite the writing.

The problem with this movie is the problem with many of the big budget movies pumped out like a cookie-cutter pop machine:

IT'S ALL REFERENCES IT'S ALL REHASHES OF NOSTALGIA IT'S ALL HINDSIGHT IS 20-20 WINKS & NODS IT'S ALL FORMULA COPIES OVER AN OCEAN OF FORMULA COPIES

WE HAVE SEEN THIS BEFORE: WE KNOW HOW IT ENDS, WE DON'T NEED TO WATCH THIS.

We get it, it's a movie, overly dramatic and intensified bending of truth is expected, fine. But with all these huge stars, producers, writers, and resources, it all feels so contrived and meaningless. Vapid, empty, forgettable. These filmmakers and writers seem so obsessed with safe greatest hits content they forget that people are complex and interesting enough to be interested in more than just *DUN DUN DUN* = WE CALL IT AIR JORDAN or *DUN DUN DUN* "Jordan won't amount to anything" -- HAHA WINK WINK RIGHT FOLKS?

It's ponderous, cheap, lazy, and a missed opportunity to do something new. And the sad thing is, most critics/people reading this probably think it IS new. They keep building an ocean of rehashes, reboots, remakes, and copies, and I cannot imagine this type of cheap crowd pleasing stage play versions of real life is going to have the staying power of stories (even if rehashed) that challenge our imaginations or do anything different than the status quo.

Jordan was and is amazing, I'd watch a movie about his shoes or success or skincare routine if someone would write an interesting version of it- THIS AIN'T IT.

They're getting away with highway robbery for subpar nonsense when they could be making the next timeless classic. And they will never stop because no one wants to take chances- LIKE THEY POINT OUT IN THIS MOVIE.

Please find new writers or pay indie folks to try something new, thanks Hollywood who is definitely absorbing these words from a rando online.
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