10/10
Remarkably well done, captures the essence of this very dubious "self help / self love" cult business
25 December 2023
Remarkably well done, captures the essence of this very dubious "self help / self love" cult business enterprise, by following the threads of several "members" and their experiences.

The founders of this enterprise are slick, self promotional hucksters who have glommed onto the "Twin Flame" narrative and amplified it into their high priced "coaching" service business. As is so classic with types of operations, it starts off with Jeff, the cofounder, bragging about his $100K car and the beautiful area he lives in, etc., "not by selling get rich coaching sessions, but teaching others how to have beautiful (twin flame) relationships". To say that the Jeff & Shaleia are the absolute epitome of self absorbed douchebags with their contrived TF "get rich" scheme that they have marketed to the emotionally fragile and desperate would be a profound understatement.

Much credit goes to the producers for having shed light on this enterprise, through the lens of some who have actually experienced this first hand.

I personally became aware of the TF "movement" in a somewhat roundabout way. I had been participating with various Q&A topics on Quora, and somehow got plugged into the "twin flame" Q&A stream. It was not at all what I was usually interested in, but what got my attention was the range of seriously delusional TF fanatics, with their often emotional desperation to belong to something "important". It is intriguing, but also very sad.

These are sometimes young people (teenagers to mid 20s) who get absorbed into this general belief system, but it's the older people (mostly women), with money, who have been sucked into this vortex, clinging like barnacles to a rock, with their TF related dramas, often worried and panicking about their supposed TF partner not responding the way they're "supposed" to and so on.

The TFU (Twin Flame Universe) is the "perfect storm" of a vortex for harvesting these older, emotionally fragile people, who have money (lots of it), to pour into their classes and group participation activities. It has all the classic hallmarks of a "cult" enterprise . . . Separation from family and friends, becoming the "new family" of members joining in, their "mirror exercise", increasing pressure from the group to instigate their TF union with (fill in the blank), and so on, it's textbook cultism 101.

A bit of history, the TF movement actually started in the mid 1970s, along with many of the other new age trends and fads of the time. In particular, it's first real usage was in a cult-like group, lead by Elizabeth Clare Prophet, who chose which people should be coupled together because they were (deemed by her) to be "Twin Flames".

She and her entire flock of devotees eventually migrated out to her "religious" compound in Montana, which, in classic cultist fashion, required all the members to surrender their material wealth to the highly isolated community and its founder. She eventually passed away, and the inner workings of her enterprise became public knowledge, with many of its disillusioned original members breaking away, trying to recover from their experiences.

Later, the TF concept became a "thing", an emergent movement in the new age industry, with lots of books, promotional websites and videos, consultants and so on promoting this concept.

Jeff and Shaleia's TFU coaching business is just the latest, perhaps most commercially ambitious recent enterprise to glom onto this pseudo-spiritual movement, utilizing the standard cultist operations that are so typical in other such enterprises.

Much credit to the producers and Netflix for creating this production and having it presented on the NF platform. One can only wonder how many other parents, former family members, friends and so on have been confronted with someone close to them getting lost into this TF enterprise. Hopefully this can serve to offer some awareness and possible guidance in such scenarios.

I very rarely offer 10 stars on IMDB, but this production more than satisfies this rating.
3 out of 3 found this helpful. Was this review helpful? Sign in to vote.
Permalink

Recently Viewed