Shrek (2001)
6/10
Shrek
4 March 2024
Warning: Spoilers
While Toy Story is often blamed for "killing" traditional animation, I think Shrek had a bigger effect on that. After Toy Story, some traditionlly animated films had success and critical acclaim, but once Shrek became such a great hit, audiences started favoring CGI films over 2D ones

Shrek put Dreamworks on the map, and everyone wanted to produce the next Shrek, even Disney itself. Formulas, characters and even jokes were copied in other films with more and less succes.

Shrek itself started to lose steam after its third movie, and Disney eventually returned to the musical fairy tales with great success in the next decade (Though it seems Wish has killed the genre once again)

I must confess I never had a very strong enthusiasm about Shrek. I never hated any of the movies, but I wasn't crazy about them either. Maybe it was the dub it was shown in my country which made the donkey extra annoying and unfunny, but in retrospect, I was never a big fan.

In many ways, the first movie feels like a product of 2000s culture, with the typical references of that era (Having the obligatory Matrix parody), fart jokes and similar stuff.

It was okay for the time, but in many ways, Shrek has aged much worse than the first two Toy Story films: Seriously, I rewatched these movies recently, and while the CGI is clearly dated, the plot was still fun, endearing and charming.

Another reason for my recent disenchantment with Shrek is my increasing distaste with Jeffrey Katzenberg, producer of this movie. Especially now, with his grotesque claim of wanting to make AI garbage take over 90% of the artists jobs from animated movie.

Honestly, such open disdain for the hard work of animators reveals he never cared about the medium at all, and that just sees them as a mere tools.

But that won't be the first time that guy did something similar. Remember what I say about Toy Story? Katzenberg worked in that film too, continually pushing Pixar to make the movie "edgier", turning the characters we all know and love into unlikeable jerks.

When he finally saw the result of his idiotic ideas, he threw the animators under the bus, blaming them fully for the poorly received story reel, which almost caused the cancellation of the first Toy Story movie.

Fortunately, Katzenberg was fired, and the animators were allowed to make the movie they wanted, which turned to be a great success. Still, Katzenberg was still allowed to have his revenge against Disney on this film, mocking Disney and Michael Eisner.

In retrospect, knowing how terrible was Katzenberg was to Pixar workers, and how terrible is against modern Dreamworks workers if he is so eager to replace them with souless AI garbage, makes me wish the Shrek franchise had never been succesful.

I seriously loathe him, and I also loathe the annoying techbros who are now claiming animators and artists will be "obsolete" thanks to their garbage apps.

Can we invent an app that makes that awful obsolete? I mean, they always were a worthless bunch but I am frankly sick of these knuckleheads and their total lack of understanding of art and entertainment.

Amazing how Katzenberg turned out to be the real life equivalent of Lord Farquaad.
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