The Marvel brand used to be the standard bearer. Today it's on the verge of needing a pallbearer. After a decade spent meticulously building a cohesive cinematic world, Disney released "Avengers End Game". It's a bit bloated, as you might expect for a story that had to tie together a nearly infinite number of plot and character threads, but it triumphantly sticks the landing on the so-called Infinity Saga and brings to a close one of cinema's grandest experiments.
In the five years since "End Game", Disney has lost sight of what made their Marvel brand so successful in the first place. Sure, the over-saturation of the superhero/comic book genre hasn't helped. I get the sense that the genre, like the Roman Empire before it, is in its last days. But if Disney wants to recapture their momentum, they need to rediscover their purpose and return to what made the MCU great in the first place. And they need look no further than the first "Avengers"
Well written, expertly made and featuring excellent performances by all of the major actors, it remains the gold standard for the MCU, and the blueprint for how Disney can stop the rotting decay of their brand and return it to its former glory.
Oh, and this goes for Star Wars, too.
In the five years since "End Game", Disney has lost sight of what made their Marvel brand so successful in the first place. Sure, the over-saturation of the superhero/comic book genre hasn't helped. I get the sense that the genre, like the Roman Empire before it, is in its last days. But if Disney wants to recapture their momentum, they need to rediscover their purpose and return to what made the MCU great in the first place. And they need look no further than the first "Avengers"
Well written, expertly made and featuring excellent performances by all of the major actors, it remains the gold standard for the MCU, and the blueprint for how Disney can stop the rotting decay of their brand and return it to its former glory.
Oh, and this goes for Star Wars, too.