Thu, Feb 1, 2024
The hunt is on for Lord Sugar's next business partner, and this year's candidates kick things off in the breathtaking Scottish Highlands. Under the watchful eye of Baroness Karren Brady and Tim Campbell, the teams are tasked with hosting a corporate away day. There's chaos in the kitchen and tours that don't run to schedule. Back in the boardroom, for one candidate, it's the end of the road.
Thu, Feb 8, 2024
For week two, Lord Sugar reveals that the candidates will be manufacturing miniature cheesecakes to sell to the public and to a corporate client, with the team who secures the biggest overall profit winning. One team's fruity creation crumbles, whilst the other team fumble their figures. In the boardroom, one team is given a grilling. And on the losing team, one candidate is sent packing.
Thu, Feb 15, 2024
It's week three, and the candidates are immersed in the world of virtual escape rooms as Lord Sugar tasks them with creating a new game concept before pitching it to experts. It's medieval madness for one team, whilst on the other, logic goes out the window. In the boardroom, it's game over for one candidate.
Thu, Feb 22, 2024
It's week four, and the candidates are sent to Jersey, the largest of the Channel Islands. Here, in and amongst the castles and the coastline, the candidates must secure and negotiate nine items synonymous with the area. The team that secures the most items at the lowest prices wins. Back in the boardroom, it's au revoir for another candidate.
Thu, Feb 29, 2024
Week five and the candidates are tasked with launching a new Formula E team before pitching for sponsorship. Multi-million-pound negotiations are put in jeopardy when disastrous car designs are unveiled and questionable branding is revealed. In the boardroom, the chequered flag comes down on another candidate.
Thu, Mar 7, 2024
The candidates must design and create a new breakfast cereal aimed at six-to-eight-year-olds to pitch and sell to industry buyers. One team's bland recipe leaves a sour taste in potential buyers' mouths, while the other team's boring box gives their cereal a short shelf life. In the boardroom, it's toast for one candidate as they're told, 'You're fired!'
Thu, Mar 14, 2024
Lord Sugar's candidates jet off to the capital city of Hungary, Budapest. Celebrating its 150th birthday, the candidates hope to capitalise on booming tourism to sell and run their own boat and vineyard tours. One team focus on fun over facts, while on the other team, a last-minute change of plan puts a spanner in the works. Back in the boardroom, Lord Sugar tells another candidate, 'You're fired.'
Thu, Mar 21, 2024
It's week eight, and the candidates are tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of experts. One team lose their way as they drive their advert into comic chaos, whilst on the other team a confusing advert gets the red light for its poor location and boring story. In the boardroom, sparks fly as one candidate hits the brakes.
Thu, Mar 28, 2024
It's the return of the iconic TV shopping task, which sees the candidates selling live to the nation on a leading shopping channel. Candidates must choose products to sell to viewers, whilst being directed by the gallery. Over-enthusiastic presenters and dramatic price drops result in a lack of sales. In the boardroom, one candidate is taken off-air.
Thu, Apr 4, 2024
It's week ten, and the candidates are tasked with creating and branding a new vegan alternative to cheese before pitching to industry experts. In the kitchen, one team's curry creation causes havoc, whilst on the other team, a premium product fails to deliver. The candidates responsible for the branding bicker, hoping to be the big cheese. Back in the boardroom, Lord Sugar gets cheesed off, and one candidate is sent home.
Thu, Apr 11, 2024
It's the penultimate episode of the series, and some familiar faces return as the final five candidates go head-to-head with Lord Sugar's most trusted advisors for one-to-one interviews. Business plans are interrogated, CVs picked apart and white lies exposed as the candidates battle it out to make the final. Back in the boardroom, the semi-finalists are revealed.
Thu, Apr 18, 2024
The finalists go head-to-head one last time to become Lord Sugar's new business partner and win his £250,000 investment. With the help of some familiar faces, they must launch their business, create a new brand for their company, produce a digital billboard and shoot and edit a TV advert before pitching to Lord Sugar and industry experts at a black-tie event.