Two little public service announcements made in stop-motion, directed by Chel White, best known by his experimental short Choreography for Copy Machine (Photocopy Cha Cha).
The way in which the message of both animations are delivered it's a little bit over the top, equating smoking to doing extremely gross things, but I can't deny it was effectively delivered, going directly to the point in a rather memorable manner.
There is also an interesting contrast between the cutesy aesthetic with its macabre elements, which surprisingly enough, doesn't feel forced at all, and ends working entirely in its favor.
It also helps a lot the animation is quite well done, being very visually appealing despite the shock factor.
The way in which the message of both animations are delivered it's a little bit over the top, equating smoking to doing extremely gross things, but I can't deny it was effectively delivered, going directly to the point in a rather memorable manner.
There is also an interesting contrast between the cutesy aesthetic with its macabre elements, which surprisingly enough, doesn't feel forced at all, and ends working entirely in its favor.
It also helps a lot the animation is quite well done, being very visually appealing despite the shock factor.