A legendary entrepreneur in the sports retail world, Hank Pryor, and his wife, Tilly, have been living the high life in New York City. That is until Hank is forced out of his CEO job and move his family back home to River Bend, Virginia.
Hank has had it with Tilly's annoying habit of saying "got it, got it, got it," but is afraid to discuss the issue directly with her, so he recruits his ever-so-subtle brother-in-law, Grady, to approach her about the problem.