This 1960 promotional movie for the 1960 Corvair -- the first year of its production -- emphasizes its handling, durability and ability to maintain stability on any terrain. As the first GM compact, with many innovations, ranging from a rear-mounted, air-cooled engine, and with many components (including its 6-cylinder engine) made from aluminum, it was seen as the wave of the future. Then, as history tells us, it was the centerpiece of Ralph Nader's book UNSAFE AT ANY SPEED.
Without considering that issue, this movie attempts to sell the American car-buying public on a small car, when it was still enamored of large cars. Its design, although it looks clunky and modular to my modern eye, was considered innovative and modern at the time, although it would be overshadowed by the Ford Mustang, introduced as a concept car in 1962 and a production model in 1965.
Without considering that issue, this movie attempts to sell the American car-buying public on a small car, when it was still enamored of large cars. Its design, although it looks clunky and modular to my modern eye, was considered innovative and modern at the time, although it would be overshadowed by the Ford Mustang, introduced as a concept car in 1962 and a production model in 1965.